TAM Brazilian airlines is going to open office in Hong Kong by the end of this year to promote the growth of its activities in Asia. The company currently has representative offices in South Korea, India, Japan, Thailand and Taiwan. Its new commercial structure will also include a management office in China (Beijing and Shanghai) and in Japan (Tokyo).
TAM serves several destinations in the Asian Continent by codeshare agreements. According to TAM’s Commercial and Planning Vice-President, Mr. Paulo Castello Branco, the company’s revenue in the Asian market is expected to increase over the next years, based on the new structure in Asia and its local representatives’ effort, as well as TAM’s entry into the Star Alliance.
The activities to be carried out in Hong Kong will be managed by Mr. Thierry Curey, currently business manager in Europe. The new office will be the third international back office, besides similar facilities in Europe (Madrid) and in the United States (Miami).
The business structure that TAM adopted is part of its expansion strategy in the international market. In addition to the back offices, the company has representative offices in markets not served by its own flights, also called offline bases.
“We firmly believe in our business model. We had 18 offline bases out of Brazil in the end of 2009 and are now present in 51 markets in Europe, Asia and the Middle East, in addition to the offices in countries served by our own flights”, says Castello Branco.
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