Sydney International Launches Global marketing campaign

important markets, including the United Kingdom and the United States, focused on recovery of tourism. As part of the campaign, Tourism New South Wales for a number of training workshops in the United Kingdom in September, where agents travel agents will be advised on the promotion of cheap airline tickets booked in advance to their customers.

in addition to the promotion of the famous sights, such as the Sydney Opera House and Bondi Beach, the campaign is designed to promote Sydnicitythe ' secret hotspots, restaurants and attractions, in addition to the outback, only Sydney residents on the coastal areas and the vineyards of broader regional New South Wales know.

Justine Cooper, Director of marketing and communication for Tourism New South Wales says: "there is so much more to Sydney that only the icons. We want people to fall back in love again with Sydney. The campaign recognizes that we are placed against other cities in the world and it was time for a new approach. We do not want to rest on our laurels.

from the total number of visiting Australia, 34% Brits head to New South Wales, while within that British tourists are 13% of all visitors to New South Wales, and only 10 percent of the State 5.92 billion dollar tourist economy.

Darin Walters, MD of Australian travel experts Jetabroad, says: "the UK market is incredibly important for the Australian tourism industry, particularly Sydney, with about 1 million British holidaymakers making the trip each year. Tourism New South Wales is looking to grow its market share, helped by the availability of cheap airline tickets, especially if visitors far in advance booking.